Alexi Front
Scorched Tundra & Taylor Farms
Panelist
Alexi Front has worked in the music industry, with specific focus on the Swedish and Chicago markets for over twenty years. His first venture, Pivotal Rockordings, founded in 2004, quickly became a well-respected feeder label, identifying and broadening the reach of underground Swedish heavy bands. Early on the company identified the importance of digital distribution and streaming, emerging as one of the first American-based independent record labels to have its catalog featured on Spotify.
Scorched Tundra Festival was created in 2012 as an additional platform for Front to promote –innovative metal music from Sweden and the USA. The meticulously curated experience that draws audiences and bands from all over the world to Gothenburg and Chicago. Each festival edition featured unique craft beer, spirit and coffee collaborations with local producers firmly linking local and beverage industries. To date, the festival and one off-co-promoted events have been held at Pustervik and Sticky Fingers in Gothenburg and The Empty Bottle and Thalia Hall in Chicago.
In 2020 Alexi Front founded Heavy Hops, an interview format podcast featuring conversations with leaders, creators, innovators, and insiders from the beverage and music industries.